HYGGE X GRANNY CORE

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Hey y'all and Happy Black Heritage Month! — I hope this message finds you well.

Style Notes from keesh is a space for observing fashion the same way I observe life—slowly, intuitively, passionately, and without pressure to explain everything. It’s less about current fashion trends and more about the story we crave to express through our clothes in our day-to-day. What feels grounding opposed to pressured.

Each entry begins with a reference (or two) and ends with a reflection, with love, of course.

Volume 3 explores Hygge x Granny Core:

Hygge x Granny Core

For those of you that have been here for a while, you know I'm not one for trends. I dibble and dabble, but mostly march to my own neurodivergent tune. And lately, I’ve been drawn to clothes that feel like an exhale; less form fitting and more expressive.

Soft knits. Easy layers. And silhouettes that allow the body to exist without negotiation. 

Now, I don't know if this is because I was born in the 1900's and approaching my 37th birthday or just my mood. I'm willing to bet a little bit of both. And funny enough, the phenomenon of "Granny/Grandma Core" is currently trending in the fashion streets.

What’s more formally known as Hygge style, now coined, Grandma core, feels less like a trend and more like an invitation—an ode to comfort chosen with confidence.

For me, this style isn’t about age or irony. It’s about security. Knowing yourself well enough to explore looser shapes, familiar textures, and pieces that don’t rely on definition to feel intentional. Hygge style trusts that comfort can be expressive, not apologetic.

There’s a quiet self-assurance in choosing clothes that prioritize ease. Cardigans worn open or backwards for a whimsical spin. Trousers with room to move and shape. Layers that allow adjustments throughout the day as your mood alters. These aren’t passive choices—they’re deliberate. They say: I don’t need restriction to feel put together.

What I appreciate most about this moment in fashion is how it reframes softness as strength. It makes space for people to style warmth, practicality, and familiarity in ways that feel personal and modern. Hygge becomes less about copying a look and more about translating a feeling—safety, presence, care—into your own language.

This style allows room for play. For mixing the old with the new and making something cozy feel sharp, or something familiar, expressive. It invites you to move at your own pace and dress for your life as it is.

In that way, Hygge style feels deeply affirming. 

It honors the body, the moment you’re in, and it reminds us that style doesn’t always have to be about shaping ourselves into something else—sometimes it’s about creating enough comfort to show up fully as we are. This love note is a reminder that ease can be intentional, comfort can be creative, and that choosing what feels good is often the most confident style decision you can make.